What Home Buyers Do After Doing An Internet Home Search
Whether you are just starting your real estate career or you are already an existing real estate agent looking to grow your real estate business, understanding how to generate, capture & convert more internet real estate buyer leads can give your real estate business the competitive advantage it needs. As a real estate agent, you hope that right after a potential home buyer visits your real estate website, they call you immediately and want to work with you. Most likely this is not going to happen. Today’s home buyer, who is doing an online home search, is actually not first contacting the real estate agent whose site they viewed homes on, but rather, they are actually taking the next step on their own. A majority of these online home buyers, are first driving by the homes they viewed initially online, and many are contacting another agent to let them into the homes to view it first. The good news is, that research shows that one-third of home buyers that find the house they end up buying online, actually hire the real estate agent whose site they saw the property on…not the listing agent. If you want to have more success capturing and converting more internet home buyer leads, you need to first understand what most home buyers do after doing an internet home search. So what are the common steps a potential home buyer takes after they search for and find a home they like on the internet? Watch this IMSD clip to hear it from Keller Williams MAPS Coach and IMSD Trainer, Chad Hyams!
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