Facebook Prospecting For Real Estate Agents

Realtor Social Media Training From KW MAPS Coaching

Social media is now considered a primary form of communication, and real estate agents can no longer ignore it as a source to market their real estate business. However, there is a big difference between Facebook marketing and Facebook prospecting. If all you do is market your real estate business and spam your facebook friends’ newsfeeds with solicitations, they are probably going to just block your posts or simply unfriend you. Just like with traditional forms of communication, creating a connection and providing value first is critical before you try to ‘sell’ someone anything. Mastering proven Facebook prospecting techniques and scripts, while being persistent and purposeful, can create an incredible free resource for immediate and ongoing real estate business.

In this realtor social media training video from KW Maps Technology Coach Liz Landry, Liz talks about The 4 E’s of Facebook prospecting. Everyone of your Facebook posts should be at least one of these four things: Educational(offer value), Enlightening(make them think), Enriching(provide value), Entertaining(sometimes the most value you can bring someone is to just make them laugh). This is how you begin a real connection with your Facebook friends, and start to form a relationship and a bond to a point that they want to actually do business with you. If it does not result in generating more real estate business…what is the point in doing it??