Working With Sellers

Seller Mastery Panel From Keller Williams Mega Camp 2012

At Keller Williams Mega Camp 2012, over 10,000 KW associates from around the world came together for the largest real estate training event in the real estate industry in 2012. KW Mega Camp is the place where top-producing real estate professionals gather to network with the best and hear the latest insights, trends and skills they need to succeed in their real estate career.

In this real estate career training video, Gary Keller, Founder of Keller Williams Realty, interviews KW Mega Agents Russell Rhodes and Rowena Patton on a Seller Mastery Panel at Mega Camp. Rowena shares how she is able to work with more home sellers by ‘getting to NO’ and showing home sellers how she sells her listings faster and for more money by bringing the house to life by story boarding the listing and aggressively marketing the property. Russell believes that the first thing a real estate agent must do to work with more sellers, is to first identify a market or neighborhood(s) that they want to consistently market to over time. By being consistent with their farming of that neighborhood, holding their marketing dollars accountable, and creating a client appreciation program, a real estate agent should be able to consistently grow their seller client base and dominate their market.