At Keller Williams Realty, we believe that the foundation of any successful real estate career is a systematic and consistent approach to becoming the local real estate expert of choice for a growing contact database. As a real estate agent, your primary objective is to get ‘mindshare’ of as many people as possible. The more real estate contacts that think about you when they or someone they know has a real estate need, the more real estate leads you will generate for your real estate business. One of the many systematized value added marketing touches that Keller Williams Realty offers it’s real estate associates, is access to the This Month in Real Estate video reports, which can be easily customized and embedded into an email to your real estate database or into one of our KW associates’ websites. In this December 2013 edition, KW Research discusses how updating your house will not only make it more appealing to buyers when you decide to put it on the market, but it could also save you money on your utilities until you decide to sell.