The Next Generation Of The Keller Williams Realty Brand
Built with integrity, developed through creativity and powered by our real estate agents. After 30 years, Keller Williams Realty is getting a fresh new look, designed to put our real estate agents’ businesses first. While most real estate companies spend much of their revenue marketing their company’s brand to the consumers, Keller Williams Realty does not spend any money marketing our company’s brand. Think about it….when was the last time you saw a Keller Williams Realty commercial on TV, or a Keller Williams Realty blimp flying over a sporting event?? The answer…is never! Rather than spending millions a year telling real estate consumers how great our real estate agents are, we invest those resources into our agents, through training, support and technology, and focus more on attracting the great agents, and simply keeping them. Our marketing as a real estate company, is our real estate agents’ SOLD signs going up in sellers’ yards. As a real estate company that truly values its real estate agents as its greatest asset, not our company’s brand recognition, our real estate company’s brand stands behind our real estate agents, not in front of them. It is a very simple idea. When you are the first real estate company to acknowledge that real estate agents are the reason real estate agents do business, not real estate company brands, an amazing thing happens: you become the largest real estate company in North America , with over 90,000 real estate agents, in only 30 years…and you did not have to spend any money on national brand advertising.