You Are The #1 Brand! Keller Williams Realty has long recognized that real estate is a local, service business where consumers do business with real estate agents, not brands, and that an international brand identity has very little impact on that business. That’s why we’ve never invested in national, consumer advertising, and instead put […]
realtor branding
Does Your Real Estate Broker’s Brand Matter? Keller Williams Realty Careers
Does Your Real Estate Broker’s Brand Matter? Find out what matters most in real estate. Is it the agent or the company? Does Brand Matter? You would think so — with all the millions of dollars big brokerages spend on national advertising. But a recent NAR study says otherwise. Related […]