How Top Real Estate Agents Get A Listing Price Reduction

Real Estate Career Training

Keller Williams Mega Agent Panel Interview

Brian Icenhower, Keller Williams Team Leader & Coach – Kansas City, MO

The most important factor for whether or not a home sells in any real estate market, is if the list price places that home ‘in the market’ or simply ‘out of the market’. The truth is, regardless of what a seller and/or a listing agent thinks a house is worth, the reality is, a home is only worth what someone is willing to pay for it. Listings that are overpriced or priced ‘out of the market’, are simply not even being shown to potential buyers and are not generating any offers. Even though the most successful real estate agents strive to recommend an original list price that will get a seller’s home sold faster and for more money, often times, the real estate market reaction to an original list price, may require a listing agent to recommend a list price reduction, to keep that seller’s home priced ‘in the market’. These type of conversations between listing agent and sellers can be an uncomfortable one, but for the listing agents that practice and master their list price reduction scripts, these conversations are seen as an opportunity to provide value to their sellers. Bottom line, the most successful real estate agents understand that they are in the business of selling houses…not just listing houses, and it is a disservice to a seller to simply just take a listing at a price that is never going to sell the house.

In this recorded real estate career training session from Keller Williams Team Leader/Coach Brian Icenhower, Brian sits down and interviews this KW Mega Agent Panel of Ken Smith, Brad Baldwin & Angela Brown, who share their proven scripts and techniques for pricing a home correctly and getting a list price reduction if needed. Listen and learn, as these top Keller Williams agents share how by always telling the truth, they are always able to set the right expectations for the list price in their original listing appointment. By always calling their sellers at least once a week with feedback and a market update, if a list price reduction is needed, the seller and the agent are more prepared to have that conversation. If you want to learn how top real estate agents get a listing price reduction, you simply need to follow the scripts and techniques that the best in the business are using today to get a seller to make a list price adjustment.