The Pleasure vs. Pain Real Estate Agent Selling Strategy | Keller Williams Career Coaching - Real Estate Careers at Keller Williams Realty

Keller Williams Career Coaching

Bill Middleton, Team Leader – Keller Williams Hilton Head, SC

The selling technique that most real estate agents typically use to generate real estate business and communicate with their real estate clients, is feature-benefit selling, otherwise know as, ‘telling and selling’. It is all about what the real estate agent can do for the client, and how their unique value proposition separates them from their competition. Though this real estate selling technique might have some successes, it has been proven time and time again, that a far more effective real estate sales technique, is the pleasure vs. pain selling strategy. In this real estate career coaching video, Bill Middleton, Team Leader of the Keller Williams Hilton Head office, introduces you to this highly effective language of sales technique that is taught by KW MAPS Coaching in the Keller Williams realtor career training program called BOLD. Watch and learn, as Bill shares with you how to use this selling technique to show your sellers why a price reduction is needed and how to get your real estate buyers off the fence to make an offer on the right house.