Effective Real Estate Agent Prospecting Through Social Media

Liz Landry, Keller Williams MAPS Technology Coach

If properly utilized, social media can be one the most productive and cost effective prospecting tools that real estate agents can use to build a successful real estate career. One of the biggest mistakes real estate agents make on social media, is that they confuse real estate prospecting with real estate marketing. Successful real estate prospecting through social media, is about nurturing relationships and providing value on a consistent basis…not about just marketing your real estate business to your social media connections. Whether you prefer Facebook, Twitter, LinkedIn or another social media platform, the same rules apply to how to nurture those connections to actually generate more real estate leads for your real estate business.

In this real estate agent social media training video , Keller Williams MAPS Technology Coach Liz Landry shares her proven strategy for successful real estate agent prospecting through social media. Liz believes, that if you want to be truly productive using social media as a real estate prospecting tool for your real estate business, you have to be purposeful, consistent and make sure that all of your social media posts are at least one of Liz’s 4 E’s: 1. Educational, 2. Enlightening, 3. Enriching and 4. Entertaining. Listen and learn, from one of the true masters of real estate prospecting through social media at the highest level, and implement some of Liz’s proven tips today to actually start generating real estate leads through social media.