For Sale By Owner Scripts
How To Cold Call A FSBO
Learning how to master converting For Sale By Owners(FSBOs) into seller clients for your real estate business, can give your real estate career the competitive edge it needs. Not only can prospecting FSBOs be a very cost effective and productive source of generating immediate listings for your real estate business, the majority of the few real estate agents in your market that even attempt to go after For Sale By Owners, give up before they even see results. For the few and bold real estate agents that are willing to master For Sale By Owner scripts, and more importantly, be persistent and consistent with their lead generation, cold calling FSBOs can be a truly powerful and consistent building block for their top producing real estate businesses.
One of the true masters of cold calling FSBOs and converting them into sold listings for his real estate business, is Keller Williams Realty Mega Agent Jeff Glover, of Jeff Glover & Associates in Detroit, Michigan. Jeff has a very simply philosophy and mindset about trying to work with For Sale By Owners. Jeff believes that a FSBO is simply going to hire a real estate agent at some point, they just don’t know who they are going to hire and when they are going to hire them. His real estate team’s goal when prospecting FSBOs is simple, just be at the right place at the right time. The best way to be the real estate agent that is at the right place at the right time, for when a For Sale By Owner decides to list, is to be the most persistent and consistent with prospecting and have a proven follow up system. Watch and learn, as Jeff shares his proven cold calling scripts for prospecting FSBOs and how he consistently converts For Sale By Owners into listings for his real estate business.
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