The idea is simple. Each morning between 9 a.m. and 10 a.m., every member of the Keller Williams Realty family starts the day with an hour of focused lead generation. The results are simple too: you close more deals and make more money.
Keller Williams Realty’s culture is rooted in the concept of TEAM: Together Everyone Achieves More! At Keller Williams Realty, our associates do not have to ‘reinvent the wheel’. Our most successful agents are willing to share with other KW agents their secrets, models and yes…scripts too! The below expired scripts have been used by our top real estate associates and are now being used by KW associates around the country with great success during their Power Hour lead generation sessions.
Current Client Scripts
Good News Referrals:
Every time you or your staff calls a current client with good news, ask for referrals.
Good news situations are:
1. Inspections completed
2. Appraisal okay
3. Lender Approval complete
4. Title Work Completed
5. Closing Time
6. At the closing or after Escrow
When-the-offer-is-signed scripts:
Agent:
“From now on, I or my assistants/associates/title company will be taking care of getting your home closed. They are experts in their field and will work hardto do a good job for you. Everything should go smoothly, but please call me ifthere are any problems, OK?”
“I will be calling you every week to make sure that we are taking good care of you, and to ask you for referrals. When you mention to others that you bought/sold a home, they will tell you of their moving plans.”
“Would you send them my way? That’s great!”
Ongoing Calling Script
Agent:
“Hi, I’m just calling to make sure we are taking good care of you. Are we? Terrific! Now, who has mentioned to you that they are thinking of buying or selling?”“Thanks, I appreciate your support.”
