Twenty Questions Every New & Experienced Real Estate Agent Should Ask
Here are 20 important questions to ask about the real estate company
or franchise system you are currently with, or considering joining:
1. Does the real estate company allow you to build your own real estate agent brand? Can youput your own logo, name, phone number and agent website on real estate yard signs
and in your ads? Can it be larger than or as prominent as the
company’s?
2. Does the real estate company allow you to directly receive the sign calls or
inquiries on your own real estate listings without going through the up-desk or
office switchboard?
3. When a person is seeking you on the company’s local or national
website, can they quickly (within two or three clicks) get directly to you,
your own agent website and your own business phone number?
4. Can you do agent-to-agent referrals without going through the real estate
company’s relocation division and paying them a portion of your agent
referral fee?
5. If you decide to leave the company do they let you take your real estate listings
with you? Do they still pay you the same agent commissions you were owed
on your pending real estate transactions – without any penalties or reduction in
commission splits?
6. Does the company seek your input and advice on important financial
and policy decisions? Do you have a say in what goes on?
7. If you are a top producing real estate agent do you get to serve on a agent council that
discusses and votes on company changes in policy and fees?
8. Does the company open its books and allow you to see and review
monthly financial records – such as Profit & Loss statements?
9. Does the company offer you an opportunity to share in its profits? Is
the profit sharing amount greater than 30% of the company’s net
income?
10. Do you have the opportunity to earn residual income from the company
that will continue even after you leave the company or retire?
11. Does the company cap the money you pay it on an annual basis
(Company Dollar), so that you do not have to keep paying them on all
your production?
12. If you are affiliated with a National Franchise, do they cap your
royalties (or service fees) annually, so that you don’t have to keep
paying them a portion of all your commissions?
13. Does the company allow you to earn 100% commissions without
having to pay monthly fees even when you don’t have closings?
14. Does the company provide a way for you to actually earn more than
100% – to be paid more by the company than it costs you to be with
them?
15. Does the company provide all levels of sales and business training –
from the fundamentals of real estate sales all the way up to hiring staff,
building a team, managing your expenses and creating a business?
16. Does the company provide wealth-building information and training?
Do they give you good advice and consulting on how to gain financial
independence?
17. Do the leaders of the company take the time and make the effort to
share with you research, strategies and systems that you can use to
improve your business and your career?
18. Have the leaders of the company written best selling books that are
used and respected in the real estate industry? Do they speak with
knowledge and authority on the issues that matter to the agents?
19. Does the company have a set of written beliefs and values that it
shares and sincerely seeks to live by? Does the company have a spirit
and culture of teamwork and positive energy?
20. Is the company clearly agent-centered? Does it understand that the
consumer selects the agent, not the company? Does that awareness
show up in the way the company does business?
The answers to these questions may help you understand which company you
want to be with – which one will provide the most support for achieving your own
personal and professional goals.
The interesting thing is this: at Keller Williams Realty the answer to everyone one
of these 20 questions is YES!
Why Run YOUR Real Estate Business At Keller Williams Realty?
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