How To Prospect For FSBOs

Brian Icenhower, Keller Williams Team Leader, Trainer & Coach

List & Sell More For Sale By Owners

Whether you are an experienced real estate trying to grow your existing real estate business or you are just starting your real estate career, mastering the scripts for prospecting for FSBOs(For Sale By Owners) can give your real estate business the competitive advantage it needs. Even though prospecting for FSBOs is one of the best and most cost effective sources for generating immediate listings for a real estate agent, most real estate agents are not willing to prospect for For Sale By Owners. The reason most real estate agents do not prospect for FSBOs, is that they are intimidated by how many ‘NO’s’ they have to hear before finding a ‘YES’ and/or they believe that other real estate agents in their market are more purposeful about it. The truth is, regardless of how many other agents in your market prospect FSBO’s, most have not truly committed to self mastery and eventually, most of those agents will eventually give up. It is the real estate agents that truly commit to mastering the scripts for prospecting, and are persistent and consistent with their daily efforts, that are able to have amazing success in converting a For Sale By Owner into a sold listing for their real estate business.

In this free real estate career training session, Keller Williams Realty Team Leader & Coach, Brian Icenhower, sits down in a round table mastermind session with three of Keller Williams Realty’s top real estate agents at prospecting for FSBOs: Karen Hadley, Brad Baldwin & Ken Smith. Watch and learn, as these experts on FSBO prospecting discuss the different methods, strategies & scripts for consistently listing a For Sale By Owner (FSBO) home. If you want to make prospecting for FSBOs a regular part of your lead generation activities for real estate business, just do what the best in the real estate industry do!