How To Cold Call On Expired Listings

Live Realtor Prospecting Phone Scripts

Deric Lipski, Keller Williams Realty – Easton, MA

One of the best lead generation sources for top realtors, are expired listings. An expired listing occurs when the listing agreement between a home seller and their listing agent expires, because the realtor was unable to sell their home in the time period agreed upon. Only once the listing agreement expires and the house is taken off the market, may other real estate agents contact the seller to offer their assistance to help sell their home. The majority of real estate agents do not take advantage of this free and immediate source of real estate lead generation, because they are either intimidated by cold calling expired listings and/or are not motivated enough. For the real estate agents that are willing to get on the phones first thing every morning and cold call the listings in their market that just expired that day, while committing to mastering the right expired listing phone scripts, this can be a powerful and ongoing source of consistent business. Watch and learn from Keller Williams mega agent Deric Lipski, one of the true masters of how to cold call on expired listings.