Dear Keller Williams Family,
There is a success story in today’s real estate market despite what you may be reading in the headlines. Keller Williams Realty is more strongly positioned than ever to fulfill our destiny of becoming the #1 real estate company in North America!
Take a look at how we are outpacing the industry!
- While the National Association of REALTORS® has shrunk by 6 percent, Keller Williams has only experienced a 2 percent adjustment in agent count!
- While other companies and offices are selling out or closing their doors, we opened 25 offices in the last 12 months!
- While other companies are raising fees and charging their agents more in order to keep the doors open, the vast majority of our offices are profitable!
- And, while agents with other companies worry about their financial security, we have given back more than $32 million in profits to our agents over the last year!
As we watch our competitors, particularly those that answer to Wall Street, take on billions of dollars of debt, we are proud to say that our company has not one dollar of financing debt and we remain strongly, soundly profitable.
Our strategy is no secret. We faithfully follow the sound financial model of leading with revenue – the same model our market centers follow – and we are experiencing the unprecedented payoff this discipline delivers!
We urge each of you to do the same in your real estate business. If you zero in on building your lead generation skills and reducing expenses, you WILL power through this market and experience greatness and expansion while others experience contraction and fear.
Remember that the 12 tactics outlined in Gary Keller’s book, SHIFT: How Top Real Estate Agents Tackle Tough Times, are crucial to your business. Implement each of these tactics right now! We ask that you commit to sharing SHIFT and the Keller Williams opportunity with as many people as possible! Show others how to get the skills they need and the environment they crave. Bring them home…to Keller Williams Realty!
Not a day goes by that we do not receive emails and phone calls from many of you across North America concerned about the state of the real estate industry and the state of our company. We want to assure you that Keller Williams Realty is thriving and we will continue to power through this shift in the real estate market.
As always, we admire your spirit, your tenacity, and your dedication to your businesses and this company. It’s because of you that we are succeeding and we thank you for all you do. We are honored to be in business with you.
Yours in seizing this opportunity,
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