KW Real Estate Agent Career Training: Your Business is Your Database Workshop

Based on The Millionaire Real Estate Agent principles, Your Business Is Your Database will show you how to turn your database into a marketing partner, with the ability to track, manage and grow your business. This learning guide will help you streamline your marketing efforts and transform your current database into customers for life.


Your Business Is Your Database


The full-day Your Business Is Your Database workshop is designed to give associates the knowledge, training, and resources to use the ProManage/TOP PRODUCER 8i system for lead generation, lead capture, and lead follow-up.

Who will benefit from attending this course?

This workshop is designed for agents and team members who want to move their business to the next level by owning an organized and profitable database system. Beginners to experienced agents will benefit from the interactive and question-friendly format.

What’s in it for you?

  • Set up and manage your TP 8i database correctly.
  • Learn how to personalize the 12 Direct, 8×8, and 33-Touch print and email material.
  • Streamline lead capture from phone calls, websites, and IVR systems.
  • Activate self-launching email follow-up campaigns for website visitors.
  • Assign and track activities and leads for Buyers Agents and team members.
  • Create personalized buyer guides, seller guides and CMAs for print, email, and websites.
  • Complete electronic transaction management for listings and buyers, including automated seller progress reports.


MREA Curriculum Path For The Mega Agent

MREA Curriculum Path For The Mega Team

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Aaron Kaufman is a Keller Williams Growth Coach, who is passionate about sharing the KW story and attracting quality talent to Keller Williams Realty.

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