Buyer and Seller Expectations:  Get Into the Clients’ Mind

Baylor University’s Keller Center has just released the second edition of the Keller Center Research Report. Published tri-annually, the Report brings market-leading insights to bridge the gap between academic research and real-life application. Arm yourself with high-level knowledge to ensure that you are the local economist of choice

At a recent focus group conducted by the Keller Center at Baylor University, buyers and sellers revealed what they expect from agents.              

Clients prefer an agent who:

• Is an active listener
• Is knowledgeable
• Is committed to continued education

Find out what else home buyers and sellers recently said in “What do buyers and sellers expect from real estate agents?” from the second edition of the Keller Center Research Report.

Every Monday, Keller Williams Realty’s Millionaire Systems hosts a free audio class for members of our real estate agent community. Each week we interview real estate professionals who are building their real estate businesses by using the systems and models presented in our books. Whether you are a new or experienced real estate agent, or even considering starting a real estate agent career, these insightful interviews provide listeners with a real world perspective of “Business by the Book’!

Get Straight with Money with Dave Ramsey

Start 2009 off on the right foot! Host Dave Jenks talks with money management expert, best-selling author and TV and radio personality Dave Ramsey. What happens to money? What wealth can come of home ownership and investments? What’s the diagnosis of the current market? The Daves cover all these questions and much more.

Start your mindset and new year with clarity – listen today!  

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Baylor University’s Keller Center has just released the second edition of the Keller Center Research Report. Published tri-annually, the Report brings market-leading insights to bridge the gap between academic research and real-life application. Arm yourself with high-level knowledge to ensure that you are the local economist of choice  

Here are a few highlights from the new report:

• “Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey.” – NAR/AEA/Keller Center Study

• “Salespeople who rely on standardized scripts and influence approaches should consider altering their presentations and selling styles to increase their levels of adaptation.” – “Lead Conversion: Adaptation, Influence and Customer Value”

• “Customers served by higher stressed and lower performing personnel reported lower levels of satisfaction.” – “Stress: It is Your Business!”

Learn what the academics say you should be doing in your business, read The Keller Center Research Report.

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In the second edition of the Keller Center Research Report, economists reveal what they think will happen in 2009?

• Nearly three-fourths of the economists say housing prices are likely to stop falling by the end of 2009.
• Nearly four out of five economists surveyed believe that housing prices will be higher in five years than they are now. 
• More than half of the economists believe there is a sizable number of people waiting for the housing market to bottom-out before buying a home.
• Two-thirds of the economists believe that overall sales volume will slowly rebound over the next two years.
• The economists expect little change in mortgage rates.
• The economists agree that life cycle issues should determine when people buy homes, not investment considerations.

Read more about how the real estate market might fare in “Housing Prices Likely to Turn Around in 2009, Survey Finds,” in the Keller Center Research Report.

This Month In Real Estate - November Edition

Dave Jenks and Jay Papasan explain and discuss real estate trends, market statistics, and the impact of the economy on home buying and selling.

Looking for another way to tap into the business-building energy and power of SHIFT: How Top Real Estate Agents Tackle Tough Times? SHIFT the podcast is now available as a FREE download on iTunes.

Listen in as co-authors Gary Keller and Dave Jenks discuss the 12 tactics and provide a strategic vision for success in any market.

This weekly podcast will help you to keep building momentum to show the world that Keller Williams agents can survive and thrive during a downturn!

Download the SHIFT podcasts through your iTunes account, or go to www.itunes.com to download the free program. Once you open iTunes, go to the iTunes store and search for “Gary Keller” under the podcast tab in the business category and sign up to receive the SHIFT podcast today!

Excerpts From SHIFT:

Tactic 5: Get to the Table - Lead Conversion

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Need Help with the Licensing Process?

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The Keller Center Real Estate Research Report 

Spend Smarter - Tips on Making Every Marketing Dollar Count

Which is better?

• Directing your marketing budget toward two or more initiatives at the same time, or
• Focusing on one initiative at a time? 
             

An article in the in the inaugural edition of the Keller Center Research Report suggests that it is far more effective to spend your dollars on at least two different kinds of marketing at the same time. 
 

Find out more about which media outlets are most successful and how you can leverage your budget the right way in “Effective Use of Your Marketing Budget” in the inaugural edition of the Keller Center Research Report.

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Online Optimization Help

Lead Generation - What Really Works?

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MORE great marketing resources provided by Keller Williams Realty : 

• SHIFT, Chapter 4 “Find the Motivated - Lead Generation”

• Breakthrough to Mastery’s An Agent’s Guide to Upshifting Your Lead Generation

• This week’s Business by the Book: “Crafting a Powerful message“

REALTOR.ORG Turns To The Experts for Perspective and Patience

The recently passed Emergency Economic Stabilization Act is a hotly debated and highly misunderstood topic. Recently, REALTOR.org sought out Gary Keller’s expertise and insights on the impact that the credit crisis and the stabilization bill would have on the residential real estate market.
 

“The market should regain some confidence, and since markets are built mainly on confidence, that’s no small thing. In fact it’s a huge thing and it’s imperative for the market to move forward. But beyond that, we have to wait and see,” Keller said.

To read the full Q&A featuring Keller and Kenneth Riggs, with the commercial real estate analysis firm, Real Estate Research Corp., click here.

Why Run YOUR Real Estate Business At Keller Williams Realty?

Need Help with the Licensing Process?

Read The Dozen Secrets Every Real Estate Agent Should Know