Keller Williams Realty Training: MREA Curriculum Path For The Mega Agent(Lead Generation)
Saturday, August 25th, 2007
Keller Williams Realty Training: MREA Curriculum Path For The Mega Agent
Lead Generation
Course Overview
The real estate business is the lead generation business–without it you won’t succeed. Identify your lead generation goals, put your database to work, build a referral program, and turn prospecting into results.
Course Outlilne:
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Principles of Lead Generation |
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Building a Powerful Contact Database |
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Principles of Prospecting |
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Prospecting Methods |
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Prospecting Events |
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Prospecting Warm Leads |
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Prospect Farming |
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Prospecting Success Through Others |
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Prospecting for Core Advocates |
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Principles of Marketing |
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Marketing Your Brand in the Community |
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Advertising Through Print and Signage |
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Advertising Through Technology |
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Marketing Through Targeted Contact |
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Building a Referral Machine |
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Knowing Your Numbers |
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Putting It All Together |
Who will benefit from attending this course?
Agents who need to 1) develop a broader repertoire of lead generation practices and 2) refresh their lead generation skills and scripts.
What’s in it for you?
- You’ll turn prospecting into your favorite activity.
- Identify lead generation goals based upon your desired economic results.
- The “Database of Dreams:” It’s not build it, they will come; it’s work it, and they will come!
- Learn to generate repeat and referral business.
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