The idea is simple. Each morning between 9 a.m. and 10 a.m., every member of the Keller Williams Realty family starts the day with an hour of focused lead generation. The results are simple too: you close more deals and make more money.  

Keller Williams Realty’s culture is rooted in the concept of TEAM: Together Everyone Achieves More! At Keller Williams Realty, our associates do not have to ‘reinvent the wheel’.  Our most successful agents are willing to share with other KW agents  their secrets, models and yes…scripts too!  The below expired scripts have been used by our top real estate associates and are now being used by KW associates  around the country with great success during their Power Hour lead generation sessions.

Current Client Scripts

Good News Referrals:

Every time you or your staff calls a current client with good news, ask for referrals.

Good news situations are:

1. Inspections completed

2. Appraisal okay

3. Lender Approval complete

4. Title Work Completed

5. Closing Time

6. At the closing or after Escrow

“From now on, I or my assistants/associates/title company will be taking care of getting your home closed. They are experts in their field and will work hardto do a good job for you. Everything should go smoothly, but please call me ifthere are any problems, OK?”

“I will be calling you every week to make sure that we are taking good care of you, and to ask you for referrals. When you mention to others that you bought/sold a home, they will tell you of their moving plans.”

“Would you send them my way? That’s great!”

“Hi, I’m just calling to make sure we are taking good care of you. Are we? Terrific! Now, who has mentioned to you that they are thinking of buying or selling?”“Thanks, I appreciate your support.”

Other Great Scripts From MAPS:

Prequalifying A Listing Appointment

For Sale By Owners

Selling a Home at Market Value

Handling Pricing Objections

A Listing Presentation

Why Run YOUR Real Estate Business At Keller Williams Realty?

The Keller Williams Realty Agent Compensation Models(Commission & Profit Sharing Models)

It only takes the commitment of one strong leader to change the energy of an entire Keller Williams Realty market center and Phil Byers, KW associate with the Chicago - Lincoln Park market center, has taken the reins when it comes to Power Hour.

Byers encouraged Deborah Benn, team leader, to start a Power Hour with the goal of creating good habits, one step at a time. “We started the first two weeks just coming to the office every morning right at 8:30 a.m.,” says Benn.

For Byers, and his wife Gina, Power Hour has immediately put momentum behind their business. When agent attendance for Power Hour was low one morning, Gina made the decision to make the calls for everyone herself. As a result, the Byers Home Team now have around 20 listings and are set to close nearly 50 transactions this year. “With Power Hour we are able to stay on track to hit the goals we have set for ourselves,” says Byers, “it’s exactly what I needed.”

Keller Williams Realty’s Power Hour Script: Expired Listing Scripts

WATCH VIDEO: Keller Williams Realty’s Power Hour - A Few Good LEADS Spoof Video

WATCH VIDEO: Keller Williams Realty Greater Columbus - Friday Power Hour Spoof Video

WATCH VIDEO: When Harry Went To Power Hour

Why Should You Run YOUR Real Estate Business At Keller Williams Realty?

Russ Stewart, Director of Career Development at the Heritage market center in San Antonio, Texas , calls up an old friend to let him know about Keller Williams’ Power Hour. Power Hour is a lead-generating strategy designed to boost agent success by committing them to one hour of phone prospecting. The idea is simple. Each morning between 9 a.m. and 10 a.m., every member of the Keller Williams Realty family starts the day with an hour of focused lead generation. The results are simple too: you close more deals and make more money.

When Harry Went To Power Hour

The idea is simple. Each morning between 9 a.m. and 10 a.m., every member of the Keller Williams Realty family starts the day with an hour of focused lead generation. The results are simple too: you close more deals and make more money.  

Keller Williams Realty’s culture is rooted in the concept of TEAM: Together Everyone Achieves More! At Keller Williams Realty, our associates do not have to ‘reinvent the wheel’.  Our most successful agents are willing to share with other KW agents  their secrets, models and yes…scripts too!  The below expired scripts have been used by our top real estate associates and are now being used by KW associates  around the country with great success during their Power Hour lead generation sessions.

 Expired Listing Scripts

There are generally only four objections Expired listings will make when called:
1. I’m going to stay with the same agent.
2. I’m going to sell it myself (FSBO).
3. I’m taking it off the market, we’ve decided not to move.
4. I’ve already found another agent.

Seller: “I’m going to stay with the same agent.”

Agent: “That’s great and what I’m hearing is you feel obliged to your last agent since they’ve invested a lot of time and money in your home, right? Well Mr. / Mrs.
Seller, you don’t owe me anything and you don’t really owe them anything butyou do owe yourself the very best. It certainly wouldn’t hurt to hear what I do to
get homes sold, would it?”

or

“I understand and let me ask you a quick question. If you stay with the same agent, what are they going to do this time that they didn’t do last time? I hope you don’t take this the wrong way, but Albert Einstein said that doing the same thing and expecting different results is the definition of insanity.”

Seller: “I’m going to sell it myself (FSBO.)”

Agent: “After what you’ve been through I understand. You know Mr. / Mrs. Seller you are generally better off to be a FSBO than to be with an agent that did their best yet couldn’t get the job completed.”

or

“I can appreciate that and what I sense is you want to make sure you get the best possible agent for the job of selling your home. What are you looking for in an agent?”

Seller: “I’m taking it off the market—we’ve decided not to move.”

Agent : “I see. Just out of curiosity, if you did sell, where were you moving to? WOW! Why was that important? What would that do for you and your family if you had moved? If I could show you a way to make that happen, would you be
interested?”
“See, I specialize in homes that didn’t sell the first time. Even the best homes don’t sell the first time and it just takes a new approach and new ideas like I use to get homes sold. When could I stop by and spend 15 minutes with you and
show you why so many homeowners choose me to sell their home?”

or

“Mr. / Mrs. Seller, if you had a contract presented to you tomorrow would you still sell?
Great, so there is some desire to move, right? You know, Mr. / Mrs. Seller, I specialize in homes that are great, yet didn’t sell the first time for various reasons. Let me ask you: why don’t you think your home sold? What will you
look for in the next agent you choose? Let’s do this. I’ll drop by and look at your home, that way you can meet me so at a weak moment you don’t end up with a weak agent. After all, you don’t want to put it back on the market later to have it sit for another 6 months, do you?”

Seller: “I’ve already found another agent.”

Agent: “Have you signed a contract already?”

If Yes, then wish them well.
If No, keep going.

“Great. I would like to apply for the job to sell your home—after all, I specialize in homes that didn’t sell the first time. You know, even the best homes don’t sell the first time around.”

If they feel obligated:

“I understand and what I am sensing is you want to make sure you’re doing the right thing. Correct?”
“Excellent. You know, if you had to go to a doctor because you had an illness and you found out it involved surgery, would you want another opinion? I know this isn’t surgery and yet it is financial surgery on your home. Let’s meet for
about 20 minutes and you will see why so many people decide to hire me over other agents.
 Mr./ Mrs. Seller, if you actually felt you could get more money and a quicker sell, would you interview me?
When can we get together, at 3:00, or would 4:00 be better?”

How to list an Expired
1) Follow up.
2) Follow up.
3) Follow up.
4) Follow up.
5) Follow up.
6) Keep following up until you list the property, it sells, or they list with someone other than you.