KWConnect is the real estate industry’s most innovative training tool.With KWConnect you get an internet-based custom education delivery system that brings you information in an exciting format that can be taught at your market centers convenience. 24/7 access from anywhere with an internet connection. Effective training schedule to meet the needs of your team and cost efficient method of training with no travel cost.
Virtual Library Collection: Courses that can be accessed repeatedly and indefinitely
Power Perspectives: Get an intimate look into the Keller Williams systems and models.
Join Dee Shultz, Director of Luxury Homes by Keller Williams, as she discusses the unique needs of luxury clients. She will help your associates key in on the skills necessary to service this high-end clientele, and discuss the opportunity available to our associates through this Keller Williams initiative.
Keller Williams Realty Luxury Homes Division: Agent Benefits
Credentials
Your designation as a KW Luxury Homes Consultant offers you unsurpassed distinction as a real estate agent. We have partnered with the renowned, industry-leading, Institute for Luxury Home Marketing (ILHM) to provide you with special introductory rates:*
Members of Luxury Homes by Keller Williams who complete ILHM’s certification training in 2007 and 2008
will receive a two-year membership to the Institute, valued at $195.
Members of Luxury Homes by Keller Williams who are already active members of ILHM receive a free
registration to any public “Third Day” program (advanced training) in 2007 or 2008, valued at $275.
*Agents must be with Keller Williams Realty and members of Luxury Homes by Keller Williams at the time of course registration to take advantage of these special offers.
Exclusive access to list your properties on our state-of-the-art Website, www.kwluxuryhomes.com, allowing consumers to quickly and easily find you and
search luxury listings nationwide.
Members-only referral service that enables you to confidently make
recommendations of other Luxury Homes Consultants to your clients, helping you
build clients for life.
Exclusive Branding and Identity
Elegant and professionally-developed branding and marketing materials designed to impress clients and win you listings
Publication Discounts
Elite alliances that offer discounted advertising in print publications that reach an affluent and sophisticated target market, including:
Robb Report, Unique Homes, DuPont Registry, Los Angeles Times, Wall Street Journal, New York Times
Two or more closed transactions at or above your market area basis (but not less than $750,000) in the last 24 months. Your team leader will determine the market basis for your area.
Completion of the two-day course to become a Certified Luxury Homes Marketing Specialist (CLHMS) provided by Laurie Moore-Moore’s Institute for Luxury Home Marketing at the time of joining or in the 12 months following.
Property Qualifications
Regardless of where you live, a transaction must have a value of AT LEAST $750,000 to qualify as a luxury property.
If your market typically closes luxury homes at higher than $750,000, your market basis will be set at the price point of the top 10% of closed transactions in your market area.
If your market typically closes luxury homes at lower than $750,000, your market basis will be set at $750,000.
Note: An agent’s potential for sales in the twelve months following application for membership may constitute flexibility for team leaders to interpret the transaction requirement. In addition, an agent’s consistently high production, although averaging below the market basis formula, may also be considered when team leaders determine candidates for membership.
Membership Dues
Annual Membership: $1200*
* Agents who qualify and pay the full amount between Sept. 1, 2007 and Dec. 15, 2007 will receive access to all benefits of membership starting on Oct. 1
(Signage, Website, listing marketing opportunities, templates, etc.) for the remainder of 2007, as well as the entire 2008 calendar year.
If you join at any point after Jan. 2008, membership dues will be prorated for the remainder of the year, and full membership dues will be payable at the beginning of the next calendar year.
Renewal Requirements
Membership is renewed on an annual basis and you must stay current with your dues in order to receive membership benefits.
You must have at least two transactions at or above your market’s luxury basis at renewal or within a 12-month period thereafter. In the event you are not able to meet your market’s basis within that period, membership will be subject to review by KWRI.
Keller Williams Realty Stakes a Claim in Luxury Homes Market 4th Largest Real Estate Company Launches Luxury Homes by Keller WilliamsAUSTIN, TEXAS (September, 20 2007) —Keller Williams Realty announced today that it will be launching a new division of the company dedicated to serving the high-end home market.The new venture, introduced at the company’s recent annual Mega Camp event, is the product of more than a year of researching and Masterminding by a group of Keller Williams leadership and associates.“We know that when we listen to what our agents need, we develop the right product for them,” says Mary Tennant, president and COO of Keller Williams Realty Inc. “This program was built by our agents, for our agents. As an agent-centric company, we wouldn’t do it any other way.”Luxury Homes by Keller Williams is a members-only program that gives eligible associates a designation as experts in serving luxury home buyers and sellers. The training component of the program will be provided by industry heavyweight, The Institute for Luxury Home
Marketing (http://www.kwluxuryhomes.com), as part of a new partnership between the Institute and Keller Williams Realty.Institute founder Laurie Moore-Moore says, “The luxury home market is out-performing the real estate market nationally, so the timing of the Keller Williams Luxury Homes program is absolutely perfect.”The new program is spearheaded by Dee Shultz, a long time leader in the luxury homes market in Austin, Texas, and she says the new program will allow more KW associates to capitalize on the luxury homes market across North America.“When you look at the luxury homes market – it’s been more stable than the real estate market as a whole, so we want to arm our agents to capitalize on that opportunity,” says Shultz.“We know that this program will provide both a strong support system for our agents currently servicing affluent clients, and a firm foundation for growth to our associates who are looking to key into the market,” she adds.
When the program makes its official debut October 1, KW Luxury Home Consultants will be able to take advantage of new branding and marketing materials, an International Web presence (www.kwluxuryhomes.com) and agent-to-agent referral opportunities, as well as discounted pricing for advertising in targeted print publications including the Robb Report, DuPont Registry, Unique Homes, The Wall Street Journal, L.A. Times and TheNew York Times.
