Keller Williams Realty’s Breakthrough to Mastery Series of Agent Guides
The Breakthrough to Mastery series of agent guides addresses topics identified by Gary Keller, Founder and Chairman of The Board of Keller Williams Realty, as being essential for any real estate agent’s success in a shifting market. These short and timely guides contain advice and lessons learned from real estate agents who are not only surviving, but growing their real estate businesses in some of the toughest real estate markets in the country.
Think of these guides as a “90 Minute Read” that can be followed with additional training in the Market Center.
At the heart of our Keller Williams culture is the inherent responsibility to protect those we care about and shore each other up in tough times. Coming from a place of love and true understanding of how the real estate market is affecting our people, Keller Williams Realty is investing $1,000,000 in special programs especially designed to help our agents go from surviving to thriving in the current market.
The Breakthrough to Mastery series of agent guides addresses topics identified by Gary Keller, Chariman and Founder of Keller Williams Realty, as being essential for success in a shifting market. These short and timely guides contain advice and lessons learned from agents who are not only surviving, but growing their businesses in some of the toughest markets in the country.
Think of these guides as a “90 Minute Read” that can be followed with additional training in the Market Center.
Tough times call for surefire solutions and deliberate action!Based on Gary Keller’s insights, the Breakthrough to Mastery Guides help you learn the skills you need to get results in your market. Designed for flexibility and immediate use, these guides are great to read on your own or to experience in the classroom.When the market slows and there are fewer leads, you have to be the one who gets to them first. Focus your lead generation efforts and match your message to the market.
•Understand how to change the messaging, not the medium.
•Learn how to offer what buyers and sellers respond to.
•Discover how to retrain yourself and your team.
The Breakthrough to Mastery series of agent guides addresses topics identified by Gary Keller, Chariman and Founder of Keller Williams Realty, as being essential for success in a shifting market. These short and timely guides contain advice and lessons learned from agents who are not only surviving, but growing their businesses in some of the toughest markets in the country.
Think of these guides as a “90 Minute Read” that can be followed with additional training in the Market Center.
Get realistic about your market and optimistic about your opportunities. Adopt the mindset necessary to power through a turbulent market.
Who will benefit from this guide?
Any agents who are serious about succeeding in real estate.
What’s in it for you?
Discover the difference between the market and your mindset.
Find out how to take advantage of the opportunity of tough times.
Learn how to return to the basics of the models; change what no longer works.
Recommended Delivery
This guide is designed as a quick read and reference tool. It can also be delivered in a Market Center, for example as a lunch-and-learn or group discussion.
TOP STORY: KWU Breakthrough to Mastery Guides to Launch at Family Reunion
Tough times call for surefire solutions and deliberate action!
Based on Gary Keller’s insights, the new Breakthrough to Mastery Guides from KWU help you learn the skills you need to get results in your market. Designed for flexibility and immediate use, these guides are great to read on your own or to experience in the classroom.
Get realistic about your market and optimistic about your opportunities. Adopt the mindset necessary to power through a shifting market.
Discover the difference between the market and your mindset.
Find out how to turn tough times into opportunities.
Learn how to return to the basics of the models; change what no longer works.
An Agent’s Guide to Upshifting Your Lead Generation
When the market slows and there are fewer leads, you have to be the one who gets to them first. Focus your lead generation efforts and match your message to the market.
Understand how to change the messaging, not the medium.
Learn how to offer what buyers and sellers respond to.
Discover how to retrain yourself and your team.
An Agent’s Guide to Seller Pricing Strategies
Learn the skills you need to price correctly, handle price reductions, and get your listing sold!
Understand the power of being “IN” the market.
Discover strategies to get the right price.
Learn how to manage your listings in a shifting market.
An Agent’s Guide to Seller Staging Strategies
Learn how to stage your listings so they stand out from the competition.
Understand the importance of condition and staging.
Discover how to explain the value of staging to sellers.
Find out how to do it yourself or hire to get it done.
An Agent’s Guide to Lead Capture and Conversion
Leads are precious, don’t let them slip away. Learn proven techniques to get to the right table.
Learn how to treat every lead as gold.
Discover how to increase your conversion rate through better scripts and dialogues.
Understand how to reinsert yourself in conversion process-don’t delegate!
An Agent’s Guide to Internet Lead Capture and Conversion
Catch the right people in your web by maximizing your Internet skills.
Avoid running an Internet information desk and learn to present offers that generate responses.
Understand how to filter and capture contact information through registration.
Develop systems to respond to leads immediately.
An Agent’s Guide to Creating Urgency to Buy
They call it a Buyers’ Market, not a Waiters’ Market, yet when the market slows, buyers lose urgency to take action. Help them move forward toward a purchase decision.
Become the market expert.
Discover the power of a best-buy list.
Learn how to become more effective at getting buyers to seize their opportunities.
An Agent’s Guide to Bulletproofing Transactions
Know the pitfalls to avoid and how to resolve issues so your transactions will close successfully.
Learn how to be proactive to address problems before they come up.
Develop strategies to deal with inspection, appraisal and funding issues.
Develop strong negotiation skills for the contract to close process.
An Agent’s Guide to Expense Management
When sales drop, you must be prepared to do more with less. Learn to “re-margin” your business so you know what to spend and what to cut.
Examine your expenses and find your profit margin.
Make strategic cuts in spending.
Maximize the resources that will cost you little or nothing.
An Agent’s Guide to Effective People Leverage
In a shifting market, everyone on your team must be more effective. Leverage is the name of the game.
Learn to effectively leverage your network, subcontractors, and employed staff
Make sure you have the right people working for you.
Understand how to train your people and hold them accountable.
An Agent’s Guide to Short Sales, Foreclosures, and REOs
Learn how to master the market of the moment. Increasing numbers of foreclosures create increasing needs for real estate professionals who know how to work short sales, foreclosures, and REOs. Learn how to meet these needs and grow you business!
Learn how to effectively save homeowners from foreclosure (short sales).
Identify opportunities to work with investors when the property is auctioned (foreclosure).
Learn how to become the lender’s agent of choice after foreclosure (Real Estate Owned-REO).
