Keller Williams University’s Seller Mastery Training Course

Seller Mastery brings you nine self-study guides plus a workbook that together provide the basis for a one-day interactive class on listing and getting listings sold. The course takes you through the Seller Service Cycle, emphasizing the models, systems and techniques proven by top agents in their own businesses.

You’ll learn how to convert seller leads to appointments, how to close those appointments for listings, and how to market and service listings with a high conversion ratio to sales. This course is aimed at growth agents who have completed CAMP 4:4:3 and Lead Generation 36:12:3.

The Seller Mastery Workbook contains four modules: Lead Conversion, Objection Handling, Pricing and the CMA, Listing Consultation.

Objectives:

• Understand and apply the mindset and core skills top listing agents employ to thrive.
• Learn to convert your seller leads to appointments, and appointments to listings that sell.
• Master the art and science of pricing properties to sell and how to build and deliver a masterful CMA.
• Learn the top seller objections, and master scripts top agents use to handle them.
• Learn templates you can use to build a winning listing consultation.

Seller Mastery Scripts

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Keller Williams Realty Realtor Career Training:  Buyer and Seller Mastery Guides

Seller Mastery Guide

From the listing cycle to business planning, this course is designed to accelerate your business. If you’ve been working with sellers, or thinking about how to become a listing leader in your market, then Seller Mastery is for you.

• Get insights into the specific qualities and skills that top listing agents bring to their business.
• Learn models and best practices from top listing agents.
• Refine your appointment setting, CMA-building, listing consultation, and seller objection handling skills.
• Get practical tips and models for building your listing business.

Buyer Mastery Guide

From converting buyer leads to closing the transaction, Buyer Mastery builds the knowledge, skills, strategies, and tools an agent needs to work with buyers at every step of the process.

• Learn scripts and dialogues to capture, connect, and close with buyers.
• Uncover the secrets of an effective buyer consultation.
• Build your own stellar buyer consultation based on proven techniques and skills.
• Plan home tours that will have you selling homes, rather than just showing them.
• Discover how to bulletproof your transactions to get more contracts to the closing table.

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26 Appointments in One Month!

Dennis O’Brien is having a phenomenal month with his real estate business. A real estate sales associate at the Indy Metro South market center, O’Brien has faithfully participated in MAPS’ Power Hour every single week and isn’t shocked by the results. 

As a buyer’s specialist, O’Brien made 25-30 calls to his sphere of influence every Power Hour. After a couple of weeks, he started noticing a huge response from the people he was calling. “It was really quite a showing for a simple hour and half of lead generation, but I just did what I needed to do and things just started happening,” says O’Brien.

“Dennis showed everyone how easy it was to participate in our Power Hour,” says Rhonda Smith, team leader. “He gave it his all and by the end of the month had more than 26 appointments.”

O’Brien is now set to close nine listings this month, up from his average three. “I truly committed to our Power Hour and it has clearly worked. If I continue to close nine listings per month, I am definitely on the right track.”

Great Power Hour Scripts From MAPS:

Prequalifying A Listing Appointment

For Sale By Owners

Selling a Home at Market Value

Handling Pricing Objections

A Listing Presentation

Have Met Follow Up Call

KWU’s Breakthrough To Mastery Guides

The Breakthrough to Mastery series of real estate agent guides addresses topics identified by Gary Keller, Founder and Chairman of The Board of Keller Williams Realty, as being essential for any real estate agent’s career success in a shifting market. These short and timely guides contain advice and lessons learned from real estate agents who are not only surviving, but growing their real estate businesses in some of the toughest real estate markets in the country.

Tough times call for surefire solutions and deliberate action! Based on Gary Keller’s insights, these guides help you learn the skills you need to get results in your market. Designed for flexibility and immediate use, these guides are great to read on your own or to experience in the classroom.

Now Featuring:  An Agent’s Guide to Effective People Leverage

In a shifting real estate market, everyone on your real estate team must be more effective. Leverage is the name of the game.   Learn to effectively leverage your network, subcontractors, and employed staff.

Make sure you have the right people working for you. Understand how to train your people and hold them accountable.

Other Breakthrough To Mastery Guides:

An Agent’s Guide To Seller Staging Strategies

 An Agent’s Guide to Upshifting Your Lead Generation

An Agent’s Guide To Gaining Mind Over Market

An Agent’s Guide To Seller Pricing Strategies

 An Agent’s Guide to Creating Urgency to Buy

An Agent’s Guide to Expense Management

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The Breakthrough to Mastery series of real estate agent guides addresses topics identified by Gary Keller, Founder and Chairman of The Board of Keller Williams Realty, as being essential for any real estate agent’s career success in a shifting market. These short and timely guides contain advice and lessons learned from real estate agents who are not only surviving, but growing their real estate businesses in some of the toughest real estate markets in the country.

Think of these guides as a “90 Minute Read” that can be followed with additional training in the Market Center.  Another great example of how Keller Williams Realty continues provide it’s real estate agents with the best training, education and support, so that they can Power Through the Market Shift!

An Agent’s Guide To Expense Management

When sales drop, you must be prepared to do more with less. Learn to “remargin” your business so you know what to spend and what to cut.

• Examine your expenses and find your profit margin.
• Make strategic cuts in spending.
• Maximize the resources that will cost you little or nothing.

Other Breakthrough To Mastery Guides:

An Agent’s Guide To Seller Staging Strategies

 An Agent’s Guide to Upshifting Your Lead Generation

An Agent’s Guide To Gaining Mind Over Market

An Agent’s Guide To Seller Pricing Strategies

 An Agent’s Guide to Creating Urgency to Buy

**Read The Dozen Secrets Every Real Estate Agent Should Know**

KWCONNECT’S BREAKTHROUGH TO MASTERY GUIDES VIDEO SUPPLEMENTS

**Must Be a KW Associate To Access Videos**

These short video supplements to the guides, feature Gary Keller and Dave Jenks giving advice and lessons learned from agents who are not only surviving, but growing their businesses in some of the toughest markets in the country.

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