What is The Keller Williams Realty Economic Model?
The Keller Williams Realty Economic Model
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Agents keep more of the commissions (80% of All GCI); what they pay the office and company is capped.
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Agents only pay for what they use.
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Market Centers and the KW system provide full agent support (training, consulting, technology and marketing).
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KW Market Center Owners operate on a low margin – high volume financial model (more people and more production make up for the lower margin so profitability is still possible).
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Everyone gets to share in the profits when they help the company grow.
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An agent gets to build a true “business within the business”, without incurring the financial risks, legal liability or management responsibilities.
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KW owners agree to share nearly half of all the profits and to treat their agents as if they were true partners in the business.
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With open books and the Agent Leadership Council, agents know the finances of the office and have a say in the financial and business decisions.
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Lead with revenues and not expenses.
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Run lean and mean; hold expenses accountable for results.
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Budget all revenue and expenses, review monthly and justify variances.
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Use the KW Intranet and KWRI reports to monitor progress and stay on track toward Market Center profit goals.
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Teach everyone the importance of budgeting and cost control – in their businesses and in their personal lives.
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