Keller Williams Realty NEWS: The Keller Center Releases Real Estate Industry Research Report

Keller Williams Realty’s Agent Mountain is pleased to announce the publication of the inaugural issue of the Keller Center Research Report by Baylor University. We’ve highlighted a few articles that we feel offer high-level value to you and your business. Please note that these articles are largely scholarly in tone, so you might find it more efficient to skim through the methodology and identify the meaningful nuggets of information to help you succeed.

Published tri-annually, the Keller Center Research Report will bring you valuable articles with practical insights for improving day-to-day operations and long-term strategies.This exciting resource bridges the gap between academic research and real-life application for the real estate industry. Hope you find these articles as beneficial as we did!

Table of Contents:

1. Editor’s Note

2. What is Brand Equity and What Does the Branding Concept Mean to You?

3. How Consumers Respond to Commissions

4. Lead Generation: What Really Works? ***

5. Lessons from the Top: Strategies for Building Your Business Game ***

6. A Strategy for Referrals Pays Big Dividends ***

7. Selling the Lean Way

8. Want to Convert More Leads into Clients? Dig Deeper into What Customers Value ***

9. Current Trends in Web Data Analysis

10. Effective Use of Your Marketing Budget

11. Making the Most of Website Advertising

12. Contributors

13. Submit Feedback

14. View Feedback

***Reccomended Reading

Keller Center for Research in Residential Real Estate Marketing Launches Ground Breaking Initiatives

(**Video Access ONLY For KW Associates**)

Keller Williams Realty’s Founder & Chairman, Gary Keller , launched Agent Mountain: Where High Achievers Hang, a new Website, available through KWConnect, that focuses on production-topping strategies and features real people bringing real strategies and real tactics to real estate.

Motivated by a deep understanding of the challenges that today’s market imposes on associates, and committed to being part of the solution, the new site provides information and insights that Keller believes will have the biggest impact on associates in the current market.

With a central focus on a buyer’s market, associates can log in and download free materials from the resource library, catch new shows on Summit TV, tune into Mountain Radio and check out Keller’s top picks in books, courses, music and other products.

The new site also features Get Amp’d with Gary Keller — a new, high-energy video series that brings Keller’s love of music to the real estate business.