KW Agent Mountain – Gary Keller Realtor Career Audio Interview:
How To Increase Real Estate Lead Conversion Rates
In this free realtor career coaching session from KW Agent Mountain, Gary Keller talks with Keller Williams mega agent Karen Briscoe, head of one of the top real estate teams, HBC Realty Group in McLean, Va. When the market shifted in 2007, Karen had to make some dramatic changes to her real estate team to keep her real estate business ahead of the shift and her competition. She focused her attention on controlling expenses and holding her real estate team’s marketing dollars accountable, by always asking herself, ‘Does this activity/expense sell houses?’ She also realized that she had to dramatically increase the lead conversion rates of her real estate team. Through attracting the right talent, collaboration, coaching and accountability, she was able to shift the mindset of her agents from a lead receiving mindset into a lead conversion mindset….increasing her team’s lead conversion reates from 16% to 40%! Listen and learn from one of the true masters of real estate lead conversions, and take you real estate career to the next level!
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